Our activity

Projects and publicity

• PICR – Support for Tourism Infrastructure Development 2024 (Ústí nad Labem Region)
  • The PROJECT entitled Accompanying infrastructure for the Hřebenovka Bohemian Switzerland was implemented in the period 1. 12. 2023 – 31. 12. 2025 and financed from the programme Support for the Development of Tourism Infrastructure 2024 of the Ústí nad Labem Region.
  • The main objective of the project was to enhance the Hřebenovka trail with wayfinding and informational elements and entrance gates that improve the visitor experience and promote a cohesive presentation of the trail. As part of the project, wooden gates shaped like a “ridge,” information boards, and other wayfinding elements were installed along the trail.
• NPPCR 2024–2025 (MMR)
  • The project titled “Marketing Activities to Promote Tourism in Bohemian Switzerland” was implemented during the period from 1. 3. 2024 – 30. 11. 2025, with funding from the Czech Republic’s state budget through a program of the Ministry of Regional Development.
  • The main objective of the project was to raise visitors’ awareness of the destination, encourage them to adopt sustainable forms of travel, and promote off-season visits to an economically and socially vulnerable area affected by a fire in 2022.
• NPPCR 2025+ (MMR)
  • The project titled “Support for the Development of the Bohemian Switzerland Destination Management Organization for Sustainable Tourism 2025” was implemented during the period from 1. 1. 2025 – 31. 12. 2025, with funding from the Czech Republic’s state budget through the Ministry of Regional Development’s program—Support for Destination Management Organizations 2025+.
  • The main objective of the project was to ensure the stable and professional operation of the regional destination management organization in the Bohemian Switzerland tourist region, particularly with regard to the coordination of tourism stakeholders, strategic destination management, and the promotion of sustainable tourism development in an economically and socially vulnerable area through 2025.
• NPPCR 2026 (MMR)
  • The project titled “Support for the Development of the Bohemian Switzerland Destination Management Organization for Sustainable Tourism 2026” is being implemented during the period from 1. 1. 2026 – 31. 12. 2026 za přispění prostředků státního rozpočtu České republiky z programu Ministerstva pro místní rozvoj – Podpora organizací destinačního managementu 2025+.
  • The main objective of the project is to ensure the stable and professional operation of the regional destination management organization in the Bohemian Switzerland tourist region, particularly with regard to the coordination of tourism stakeholders, strategic destination management, and the promotion of sustainable tourism development in an economically and socially vulnerable area throughout 2026.

• PROJECT titled “Together into the Next Decade – 20 Years of Cooperation Between OPS České Švýcarsko and Tourismusverband Sächsische Schweiz.” It is co-financed by the European Union through the Interreg program, Euroregion Elbe-Labe. Main objective of the project: One landscape. Two languages. A shared journey. The project supports the development of a joint tourism region comprising Bohemian and Saxon Switzerland. It focuses on the exchange of experiences between Czech and German tourism experts and on improving services for both visitors and local residents.