Personal data controller

The data controller is:

Czech Switzerland o.p.s.
Křinické náměstí 1161/10
407 46 Krásná Lípa
ID: 27082440

E-mail: informace@ceskesvycarsko.cz
Phone: +420 412 383 000

We process personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR) and related legislation.

What personal data we process

We only process personal data that you provide to us or that we obtain when you use our website.

This may include:

• name and surname,
• email address,
• phone number,
• the information on the forms,
• data related to bookings and service requests,
• IP address,
• technical information about the device and browser,
• information about the use of the website.

For what purpose we process personal data

We process your personal data mainly for the following purposes:

Handling inquiries and requests

If you contact us by form, email or phone, we will use your details to process your request.

Reservations and service orders

When you book services, rent equipment or order products, we use your data to secure and manage your booking or order.

Transmission of demand to partners

If you use the form to request services from our partners (e.g. accommodation, gastronomy, experiences or guiding services), we will forward the data you provide to the relevant partner in order to process your request.

Sending the newsletter

If you subscribe to our newsletter, we will send you information about the region’s tourist offer, events, news and attractions.

You can withdraw your consent at any time via the link in each email.

Traffic analysis and site improvement

We also use the data to improve the content, functionality and user experience of our website.

Legal basis for processing

We process personal data on the basis of:

• performance of the contract or pre-contractual measures,
• legitimate interest of the controller,
• the data subject’s consent,
• compliance with legal obligations.

Cookies

We use cookies and similar technologies on our website.

Cookies help us:

• ensure the proper functioning of the website,
• save your settings,
• analyze traffic,
• evaluate marketing campaigns,
• tailor content and advertising.

You can change your cookie settings at any time via the cookie bar available on our website.

Third party tools and services used

We use the services of the following processors in the operation of the website:

Google Analytics 4

It is used to analyse website traffic and evaluate visitor behaviour.

Provider:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager

A tool for managing analytics and marketing scripts.

Provider:
Google Ireland Limited.

Google Maps

Map documentation and location services.

Provider:
Google Ireland Limited.

Maps.com

Map documents and tourist maps.

Provider:
Seznam.cz, a.s., Radlická 3294/10, Prague 5.

Meta Pixel

Measuring the effectiveness of advertising campaigns and remarketing.

Provider:
Meta Platforms Ireland Limited.

Ecomail

Sending newsletters and email communications.

Provider:
Ecomail.cz, s.r.o.

Google reCAPTCHA

Protection of forms from spam and automated attacks.

Provider:
Google Ireland Limited.

WPML

Providing multilingual web content.

Elementor

A system for managing and creating website content.

How long we keep the data

We only keep personal data for as long as is strictly necessary.

Usually:

Your rights

You have the right:

• request access to your data,
• request the correction of inaccurate data,
• request the deletion of the data,
• request restrictions on processing,
• object to processing,
• get your data in a machine-readable format,
• withdraw the consent granted,
• file a complaint with the Office for Personal Data Protection.

Contact

If you have any questions regarding data protection, you can contact us:

Czech Switzerland o.p.s.
Křinické náměstí 1161/10
407 46 Krásná Lípa

E-mail: informace@ceskesvycarsko.cz
Phone: +420 412 383 000

Last update: June 2026.